Hi, I'm George.

A multi disciplinary designer with a strong entrepreneurial background, I have more than 10 years of experience shipping products and finding creative solutions for complex problems.


Informed by data and driven by empathy, I believe that finding the balance between business and customer is fundamental for success, and that a good experience is about understanding how to delight and amaze, from a well done architecture to thoughtful micro interactions.


Interesting facts:

- Started to copy websites when 12

- Sold my first website when I was 14

- Founded a skateboarding and clothing brand at 17

- Co-founded a fitness startup in 2014 and sold it


Favorite design books:

- Don't Make Me Think

- Zero to One

- Thinking, Fast and Slow

- Design Sprint

- Exponential Organizations

Skills

Research & Documentation

Personas, User Scenarios, Task Flows, Wireframes, Sitemaps, Storyboards, Mockups, Prototypes, Cardsorting

Prototyping & Production

Low and high fidelity mockups on paper, with Sketch Photoshop, Invision, Axure, HTML and Principle.

Development

I know how to work with HTML and CSS. Some familiarity with JavaScript, PHP and SVN.

Other

I worked side by side with developers all my life. I know how they think and what they need from me.


Agile methods like scrum and kanban.


Experience with automate marketing and services like Invisionsoft and Hubspot.


Working knowledge of video editing with Premiere Pro and After Effects.


Experience with branding, logos and printing.


Great experience with entrepreneurship. I know when I need to get my hands dirty.

Education

University of California, San Diego

Specialization, Human Computer Interaction

Universidade Tecnológica Federal do Paraná

Bachelor’s Degree, Graphic Design

Universidade Positivo

Bachelor’s Degree, Graphic Design

Experience

Booking.com

UX Designer

Glide Design

Product Designer

Guarana Technologies

UX Designer

georgeleonardo.com

Freelancer

Lovelô

Co-Founder

wee.ag

Founder & CEO

Thirstboards

Founder

Direto Marketing

UX/UI Designer

Virtual Force

Webdesigner

Language

English

Professional working proficiency

Portuguese

Native proficiency

Spanish

Elementary proficiency

Do you want to build something great together?

Get in touch, send an email:
hi@georgeleonardo.com